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010			_a 2002028356
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035			_a(ATU)b10043391
035			_a(OCoLC)50422915
040			_aDLC _beng _erda _cDLC _dC#P _dUKM _dBAKER _dNLGGC _dIG# _dBTCTA _dLVB _dYDXCP _dUAB _dOCLCQ _dTULIB _dBDX _dOCLCO _dOCLCF _dATU
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050	0	0	_aPN5124.W6 _bG68 2003
082	0	0	_a051.08209410904 _221
100	1		_aGough-Yates, Anna, _d1968- _9242168
245	1	0	_aUnderstanding women's magazines : _bpublishing, markets and readerships / _cAnna Gough-Yates.
264		1	_aLondon ; _aNew York : _bRoutledge, _c2003.
300			_axii, 190 pages : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aUnderstanding women's magazines -- Post-Fordism, post-feminism and the 'new woman' in late twentieth-century Britain -- The empires strike back: from Fordism to post-Fordism in the British magazine industry -- Who's that girl?: advertising, market research and the female consumer in the 1980s -- Seriously glamorous or glamorously serious?: working out the 'working woman' -- 'What women want under the covers': new markets and the 'new woman' in the 1980s -- 'Marie Claire -- c'est moi!': magazine editors, cultural intermediaries and the 'new middle class' -- Desperately tweaking Susan: the business of women's magazines in the 1990s -- conclusions.
520	1		_a"Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades." "Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'New Woman'."--Jacket.
588			_aMachine converted from AACR2 source record.
650		0	_aWomen's periodicals, English _zGreat Britain _xHistory _y20th century.
856	4	2	_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy1009/2002028356-b.html
907			_a.b10043391 _b10-06-19 _c27-10-15
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