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008 990216s1999 caua b 001 0 eng d
010 _a 99006168
011 _aBIB MATCHES WORLDCAT
020 _a0761913149
_qpbk. (acid-free paper)
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035 _a(ATU)b10026964
035 _a(DLC) 99006168
035 _a(OCoLC)40830047
040 _aDLC
_beng
_erda
_dATU
050 0 0 _aP95.815.
_bF47 1999
082 0 _a302.2
100 1 _aFerguson, Sherry Devereaux,
_eauthor.
_9229774
245 1 0 _aCommunication planning :
_ban integrated approach /
_cSherry Devereaux Ferguson.
264 1 _aThousand Oaks :
_bSage,
_c[1999]
264 4 _c©1999
300 _axiv, 262 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aSage series in public relations ;
_vv. 1
504 _aIncludes bibliographical references (pages 221-242) and index.
505 0 0 _tIntroduction --
_gPart One.
_tStrategic Planning Cultures --
_tThe Making of Strategic Planning Cultures --
_tThe Role of Integrated Communication Planning --
_gPart Two.
_tIntegrated Planning Processes --
_tWriting the Strategic Communication Plan (Multiyear or Annual) --
_tWriting the Multiyear or Annual Operational and Work Plans --
_tWriting the Communication Support Plan --
_tWriting the Contingency Plan for Crises --
_tCommunication Theories: the Foundation for Planning --
_tUnderstanding the Psychology of Audiences --
_tThe Bases of Source Credibility --
_tMessage Design --
_tMessage Design --
_tChoosing the Channel --
_gPart Four.
_tStrategic Processes --
_tStrategic Approaches to Planning for Issues Management --
_tPlanning Cooperative Strategies.
588 _aMachine converted from AACR2 source record.
650 0 _aCommunication planning
_9315789
830 0 _aSage series in public relations
_vv. 1.
_9241792
907 _a.b10026964
_b03-10-17
_c27-10-15
998 _a(2)b
_a(2)c
_b06-04-16
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_h0
945 _a302.2 FER
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