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_aDLC _beng _erda _dATU |
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050 | 0 | 0 |
_aP95.815. _bF47 1999 |
082 | 0 | _a302.2 | |
100 | 1 |
_aFerguson, Sherry Devereaux, _eauthor. _9229774 |
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245 | 1 | 0 |
_aCommunication planning : _ban integrated approach / _cSherry Devereaux Ferguson. |
264 | 1 |
_aThousand Oaks : _bSage, _c[1999] |
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264 | 4 | _c©1999 | |
300 |
_axiv, 262 pages : _billustrations ; _c24 cm. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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490 | 1 |
_aSage series in public relations ; _vv. 1 |
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504 | _aIncludes bibliographical references (pages 221-242) and index. | ||
505 | 0 | 0 |
_tIntroduction -- _gPart One. _tStrategic Planning Cultures -- _tThe Making of Strategic Planning Cultures -- _tThe Role of Integrated Communication Planning -- _gPart Two. _tIntegrated Planning Processes -- _tWriting the Strategic Communication Plan (Multiyear or Annual) -- _tWriting the Multiyear or Annual Operational and Work Plans -- _tWriting the Communication Support Plan -- _tWriting the Contingency Plan for Crises -- _tCommunication Theories: the Foundation for Planning -- _tUnderstanding the Psychology of Audiences -- _tThe Bases of Source Credibility -- _tMessage Design -- _tMessage Design -- _tChoosing the Channel -- _gPart Four. _tStrategic Processes -- _tStrategic Approaches to Planning for Issues Management -- _tPlanning Cooperative Strategies. |
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_aCommunication planning _9315789 |
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_aSage series in public relations _vv. 1. _9241792 |
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