TY  - MANSCPT
ED  - MRL Research Group,
TI  - Research Report: Measure of Goodwill in the ATI Name
PY  - 1991///]
N1  - Contents include Introduction, Executive Summary, Initial Thoughts and Feelings, Name Awareness/Perceptions, Name Which Better Conveys the Desired Image, Appropriate Name, Other Names, Appendix, Tables, Questionnaires
ER  -