TY  - BOOK
AU  - Beck,Christina S.
ED  - International Communication Association.
TI  - Communication yearbook
SN  - 9780415999618 (hardback)
U1  - 302.2 23
PY  - 2009///
CY  - New York
PB  - Routledge
KW  - Communication
N1  - Includes bibliographical references and index; 1; The boomerang effect: a synthesis of findings and a preliminary theoretical framework; Sahara Byrne and Philip Solomon Hart --; 2; Adapting consumer advertising appeals to cultural values: a meta-analytic review of effects on persuasiveness and ad liking; Jos Hornikx and Daniel J. O'Keefe --; 3; The role of message tailoring in the development of persuasive health communication messages; Seth M. Noar, Nancy Grant Harrington and Rosalie Shemanski Aldrich --; 4; An integrated model of knowledge sharing in contemporary communication environments; Marni Heinz and Ronald E. Rice --; 5; Communicating quantitative risk information; Christine Skubisz, Torsten Reimer and Ulrich Hoffrage --; 6; Opening up the conversation on genetics and genomics in families: the space for communication scholars; Kathleen M. Galvin and Lauren H. Grill --; 7; Discourse, gender and the meaning of work: rearticulating science, technology and engineering careers through communicative lenses; Lorraine G. Kisselburgh, Brenda L. Berkelaar, and Patrice M. Buzzanell --; 8; Crossing and transforming occupational and household gendered divisions of labor: reviewing literatures and deconstructing differences; Caryn E. Medved --; 9; Discourse of volunteerism; Shiv Ganesh and Kirstie McAllum --; 10; Public interest media advocacy and activism as a social movement; Philip M. Napoli --; 11; Apologia, image repair and reconciliation: the application, limitations and future directions of apologetic rhetoric; Emil B. Towner
ER  -