Communication yearbook. 33 /
edited by Christina S. Beck.
- xix, 516 pages ; 24 cm
Includes bibliographical references and index.
The boomerang effect: a synthesis of findings and a preliminary theoretical framework / Adapting consumer advertising appeals to cultural values: a meta-analytic review of effects on persuasiveness and ad liking / The role of message tailoring in the development of persuasive health communication messages / An integrated model of knowledge sharing in contemporary communication environments / Communicating quantitative risk information / Opening up the conversation on genetics and genomics in families: the space for communication scholars / Discourse, gender and the meaning of work: rearticulating science, technology and engineering careers through communicative lenses / Crossing and transforming occupational and household gendered divisions of labor: reviewing literatures and deconstructing differences / Discourse of volunteerism / Public interest media advocacy and activism as a social movement / Apologia, image repair and reconciliation: the application, limitations and future directions of apologetic rhetoric / Sahara Byrne and Philip Solomon Hart -- Jos Hornikx and Daniel J. O'Keefe -- Seth M. Noar, Nancy Grant Harrington and Rosalie Shemanski Aldrich -- Marni Heinz and Ronald E. Rice -- Christine Skubisz, Torsten Reimer and Ulrich Hoffrage -- Kathleen M. Galvin and Lauren H. Grill -- Lorraine G. Kisselburgh, Brenda L. Berkelaar, and Patrice M. Buzzanell -- Caryn E. Medved -- Shiv Ganesh and Kirstie McAllum -- Philip M. Napoli -- Emil B. Towner. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
"Published annually for the International Communication Association."