TY - BOOK AU - Pearse,Guy TI - Greenwash: big brands and carbon scams SN - 1863955755 U1 - 658.4083 23 PY - 2012///] CY - Collingwood, Vic. PB - Black Inc. KW - International business enterprises KW - Environmental aspects KW - Industrial management KW - Environmental management KW - Social responsibility of business N1 - Includes index; Front Cover; Copyright; GREENWASH; Contents; Dedication; Introduction; Banks; Beer; Big Box Grocery and Retail; Cars; Celebrities; Coffee; Earth Hour; Electricity; Fashion; Fast Food; Flights; Freight; Home Appliances and Entertainment; Hotels; Luxe Punting; Media; Online Searching, Shopping, Socialising; Petrol; Pets; Phones, Computers and Office Electronics; Professional Services; Real Estate; Sex; Soft Drink; Sports; Sweet Treats; Conclusion; Your Pocket Guide to Greenwashing; Picture Section; Acknowledgements N2 - Going green is the new black. In recent years, McDonalds have painted their famous golden arches green, while Richard Branson has funnelled money into renewable energy. But are these newly 'climate-friendly' companies and brands really as green as they claim to be? ER -