TY  - BOOK
AU  - Ruvio,Ayalla
AU  - Iacobucci,Dawn
TI  - Consumer behavior
SN  - 9781119912415
AV  - HF5415.32 .R885 2023
U1  - 658.8342 23/eng/20230120
PY  - 2023///]
CY  - Hoboken, NJ
PB  - John Wiley & Sons, Inc.
KW  - Consumer behavior
N1  - Includes bibliographical references and index; Part I; Introduction: Consumer Behavior Insights : --; 1; Introduction: Consumers are Key to a Company's Success --; 2; Consumers' Insights as Drivers of Marketing Strategies --; 3; How (and Why) to Listen to Consumers --; Part II; Consumer Buying Process : --; 4; How Consumers Make Decisions --; 5; Post‐Purchase Behavior --; 6; The Irrational Consumer: Biases and Situational Effects on Consumers' Decision‐Making --; Part III; Unveiling the Black Box of the Consumer Buying Process : --; 7; Consumer Motivation and Emotions --; 8; Consumer Personality and Self‐Concept --; 9; Learning and Memory --; 10; Consumer Attitude Formation and Change --; 11; Consumers' Perception --; 12; Consumers' Social and Cultural Context --; Part IV; Diverse Perspectives That Comprise Us All : --; 13; The Global Consumer --; 14; Social Media --; 15; Do Good Consumption
N2  - "The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read!"--
ER  -