Caps lock : how capitalism took hold of graphic design, and how to escape it /
Capslock How capitalism took hold of graphic design, and how to escape it
Ruben Pater.
- 552 pages : illustrations (chiefly colour), maps (some colour), portraits (some colour), charts, facsimiles ; 19 cm
Featuring work by: Brave New Alps ; Caroline Woolard ; Common Knowledge ; Cooperativa de Diseño ; Darren Cullen ; Dennis de Bel and Roel Roscam Abbing ; Disnovation.org ; Ernesto Oroza ; Evening Class ; Femke Herregraven ; Gapminder ; Hank Willis Thomas ; Hardworking Goodlooking ; Iconoclasistas ; Jan van Toorn ; Jonathan Barnbrook ; Mídia NINJA ; Nicole Marie Burton ; Open Source Publishing ; See Red Women's Workshop ; Rogier Klomp ; Rosaria Forcisi ; Simon Weckert ; The Public ; Yuri Veerman.
Includes bibliographical references and index.
Intro / Ruben Pater -- Part 1. The Designer as scribe. On the record / Trading information ; In gold we trust ; Notes form the bank ; The plastic economy ; Playing with money -- The designer as engineer. One size fits all / The good citizen ; Desktop power / Scientific rhetoric ; Get off my property! ; To map is to conquer -- The designer as brander. Making marks / Corporate identity ; Contraband / Stealth branding ; Selling the city -- The designer as salesperson. The sales curse ; The worship of products ; Design vs. advertising ; Quantified everything ; Crash sale / Banana republic -- Part 2. The Designer as worker. A history of work ; My work is my passion ; Work it harder do it faster ; The end of work ; Showing solidarity -- The designer as entrepreneur. Like a boss ; The star designer ; Intellectual property -- The designer as amateur. Who is a designer? ; The rise of professionalism ; If you don't get paid, it's not work ; A matter of taste ; Informal economies -- The designer as educator. Teaching design / The school as a factory ; The creative curriculum ; Who even has $50,850? ; Towards a radical pedagogy -- Part 3. The designer as hacker. The age of data / What is a hacker? ; Who owns the network ; Merchants of data ; Pixel engineers and time thieves ; Stupid artificial intelligence ; The hacker ethic / Open source ; Ethical digital design -- The designer as futurist. The Spectre of speculative design ; Priests and prophets ; The prediction economy ; Design and the future / Trading futures ; Commodification of the future ; Design derivatives -- The designer as philanthropist. Change makers / Philantrocapitalism ; Design for good / Design thinking ; Design like you give a damn ; The white saviour industrial complex ; Mutual aid -- The designer as activist ; What is activism? ; The personal is political ; The design commons -- Brave New Alps ; Common Knowledge ; Cooperativa de Diseño ; Mídia NINJA ; Open Source Publishing ; The Public -- Part 4. Outro. Alt/escape ; Common Sense.
"Capitalism could not exist without the coins, banknotes, documents, information graphics, interfaces, branding, and advertisements made by graphic designers. Even anti-consumerist strategies such as social design and speculative design are appropriated to serve economic growth. It seems design is locked in a cycle of exploitation and extraction, furthering inequality and environmental collapse. CAPS LOCK uses clear language and visual examples to show how graphic design and capitalism are inextricably linked. The book features designed objects and also examines how the study, work, and professional practice of designers support the market economy. Six radical design cooperatives are featured that resist capitalist thinking in their own way, hoping to inspire a more socially aware graphic design."
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
9492095815 9789492095817
Graphic arts--Political aspects. Capitalism. Capitalism and mass media.