TY - BOOK AU - Wilson,Jonathan TI - Essentials of business research: a guide to doing your research project SN - 1446257320 AV - HD30.4 .W55 2014 U1 - 650.072 23 PY - 2014///] CY - Los Angeles PB - SAGE KW - Business KW - Research KW - Methodology KW - Dissertations, Academic N1 - Includes Internet access; Includes bibliographical references and index; An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research ER -