Essentials of business research : a guide to doing your research project /
Guide to doing your research project
Jonathan Wilson.
- Second edition.
- xxii, 352 pages : illustrations ; 24 cm
Includes Internet access.
Includes bibliographical references and index.
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.