Elliott, Greg, <br/><br/>
Marketing / 
Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eases, Ingo Bentrott. 
 - 4th edition. 
 - xv, 597 pages :  illustrations ;  28 cm 
<br/><br/>Includes bibliographical references. 
<br/><br/>1. Introduction to marketing -- 2. The marketing environment and market analysis -- 3. Market research -- 4. Consumer behaviour -- 5. Business buying behaviour -- 6. Markets: segmentation, targeting and positioning -- 7. Product -- 8. Price -- 9. Promotion -- 10. Distribution (place) -- 11. Services marketing -- 12. Digital marketing -- 13. International marketing -- 14. Social marketing and not-for-profit marketing -- 15. Marketing planning, implementation and evaluation -- 16. Data and analytics -- Appendix : Marketing plan. 
<br/><br/>
<br/><br/><label>ISBN: </label>0730350509 9780730350507 0730363244 9780730363248 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8