TY - BOOK AU - Sagmeister,Stefan AU - Walsh,Jessica ED - Sagmeister & Walsh, TI - Sagmeister & Walsh: beauty SN - 0714877271 AV - NK1412.S24 S24 2018 U1 - 745.4 23 PY - 2018/// CY - London, New York, New York PB - Phaidon Press Limited, Phaidon Press Inc. KW - Sagmeister & Walsh KW - Designers KW - New York (State) KW - New York KW - Design KW - Graphic arts KW - Commercial art KW - Aesthetics N1 - Includes bibliographical references and index; Introduction to beauty: A quick word on what inspired us to write this book and why we feel it is worthwhile for you to read it -- What is beauty?: We offer a detailed exposé on how beauty has been defined over time by a variety of smart people -- A short history of beauty: We show that the concept of beauty played a significant role in history even before humans were technically considered human -- Experiencing beauty: We investigate how we experience beauty in a range of forms--from art to architecture, fashion to food packaging design -- The eye of the beholder: We set out to prove that there is a significant consensus when it comes to what we all find beautiful -- Transformational beauty: Beauty not only changes how we feel but also significantly affects how we behave. It transforms us -- The beauty archive: We present examples of what we consider the most beautiful works of art, architecture, and design -- The beauty project: We outline strategies for further action N2 - In this highly visual book, world-renowned designers Stefan Sagmeister and Jessica Walsh set out on a mission: to find out what beauty is and the many ways that it impacts our lives. They turn to philosophy, history, and science to understand why we are drawn to beauty and how it influences the way we feel and behave. Determined to translate their findings into action, Sagmeister & Walsh show us how beauty can improve the world. Exhibition: MAK, Vienna, Austria (24.10.2018-31.03.2019) ER -