Nykiel, Ronald A., <br/><br/>
Marketing in the hospitality industry / 
Ronald A. Nykiel. 
 - 5th edition. 
 - xvi, 331 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references (pages 321-323) and index. 
<br/><br/>1. Understanding the Hospitality Industry -- 2. Market Segmentation and the Hospitality Industry -- 3. Positioning in Line with Consumer Preferences -- 4. The Channels of Distribution -- 5. Consumers and Marketing in Perspective -- 6. Applying Key Marketing Methodologies: Marketing Research -- 7. Applying Key Marketing Methodologies: Sales --  8. Applying Key Marketing Methodologies: Customer Service -- 9. Applying Key Marketing Methodologies: Advertising --  10. Applying Key Marketing Methodologies: Public Relations -- 11. Applying Key Marketing Methodologies: Promotions -- 12. Applying Key Marketing Methodologies: Packaging -- 13. Applying Key Marketing Methodologies: Collateral Materials and Promotional Support -- 14. Technology and Marketing in Perspective -- 15. Applying Key Marketing Methodologies: Database Marketing -- 16. Applying Key Marketing Methodologies: Electronic Marketing -- 17. Applying Key Marketing Methodologies: Understanding Rates and Fares -- 18. Applying Key Marketing Methodologies: Pricing Strategies -- 19. Applying Key Marketing Methodologies: Revenue Maximization -- 20. Practical Ways to Maximize Marketing -- 21. The Marketing Budget -- 22. The Hotel/Unit Marketing Plan -- 23. The Corporate/Multi-Unit Marketing Plan -- 24. Marketing and the Law -- 25. Marketing, Research, and Operations. 
<br/><br/><label>ISBN: </label>9780866123556 0866123555 
<br/><br/><label>Source: </label> Educational Inst of the Amer Hotel, & Motel Assn 2113 N High st, Lansing, MI, USA, 48906, (517)3728800-2355 
<br/><br/><label>LCCN: </label>2012361068 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / N94 2011 
<br/><br/><label>Dewey Class. No.: </label>647.940688