TY  - BOOK
AU  - Lamons,Bob
TI  - The case for B2B branding: pulling away from the business to business pack 
SN  - 0324398654
AV  - HD69.B7 L36 2005
U1  - 658.827 23
PY  - 2005///]
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Branding (Marketing)
KW  - Industrial marketing
N1  - Includes bibliographical references and index; Effective Teamwork -- Brand Architecture -- Audience Identification -- Brand Positioning -- Brand Personality -- Personality Makeovers -- Consistent Execution -- Brand Equity
N2  - "Dozens, perhaps hundreds of books have been written about branding, but none from the B2B perspective. This is the first. Lamons has researched and compiled a treasury of business-to-business case studies, describing in detail how more than 20 companies have discovered the secret of leveraging brand power for competitive advantage."--Jacket
UR  - http://catdir.loc.gov/catdir/toc/ecip0514/2005016729.html
ER  -