Lamons, Bob, <br/><br/>
The case for B2B branding :  pulling away from the business to business pack / 
 Case for business to business branding 
Bob Lamons. 
 - First edition. 
 - xi, 214 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Effective Teamwork -- Brand Architecture -- Audience Identification -- Brand Positioning -- Brand Personality -- Personality Makeovers -- Consistent Execution -- Brand Equity. 
<br/><br/> "Dozens, perhaps hundreds of books have been written about branding, but none from the B2B perspective. This is the first. Lamons has researched and compiled a treasury of business-to-business case studies, describing in detail how more than 20 companies have discovered the secret of leveraging brand power for competitive advantage."--Jacket. 
<br/><br/><label>ISBN: </label>0324398654 9780324398656 
<br/><br/><label>LCCN: </label>2005016729 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Industrial marketing.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / L36 2005 
<br/><br/><label>Dewey Class. No.: </label>658.827