Visual design fundamentals : a digital approach /
Alan Hashimoto, Mike Clayton.
- Third edition.
- xvii, 405 pages : illustrations (chiefly colour) ; 24 cm + 1 computer disc (12 cm)
Includes index. Accompanied by: 1 computer disc (CD-ROM)
Design Elements -- Principles of Design -- Introduction to Content and Form: Problem Solving and the Digital Process -- Design project 1 (part 1): Abstraction Through Simplification -- Design Project 1 (Part 2): Abstraction through Repetition -- Design Project 1 (Part 3): Abstraction using Line and Shape -- Design Project 1 (Part 4): Abstraction Using Type Combination -- Design Project 2: Using Methods of Abstraction to Create a Logo -- Design Project 3: Figure Abstraction and Nonobjective Shape -- Design Project 4: Value -- Design Project 5: Color and Color Theory -- Design Project 6: Typeface Design -- Design Project 7: Digital Montage/Collage -- About the CD ROM. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12. Ch. 13. App.
This book provides a basic understanding of design and how it should be integrated into digitally-produced 2D images. Whatever the medium or techniques, good visuals are the result of planning, and this book shows you how to apply organization and the classic elements of design, including line, shape, form, value, color, and texture, to the latest technology. The techniques and theories presented can be applied to both traditional 2D art forms, such as drawing, painting, and printmaking, as well as 3D art, such as interior and industrial design and architecture.