TY  - BOOK
AU  - Sethna,Zubin
AU  - Blythe,Jim
TI  - Consumer behaviour
SN  - 1526450003
U1  - 658.8342 23
PY  - 2019///
CY  - Los Angeles
PB  - SAGE
KW  - Consumer behavior
N1  - Previous edition: 2016; Includes bibliographical references and index; Part 1; Consumer Behaviour in Context : --; 1; Understanding Consumer Behaviour --; 2; Decisions, Behaviours and Interactions --; 3; Innovation and Digital Technologies --; 4; Consumption in B2C vs. B2B --; 5; Consumer Journeys Through the Gardens of Technology --; Part 2; Consumers as Individuals (The Psychological Issues) : --; 6; Drive, Motivation and Hedonism --; 7; The Self and Personality --; 8; Perception --; 9; Learning and Knowledge --; 10; Attitude Formation and Change --; Part 3; Consumers as Social Actors (The Sociological Issues) : --; 11; Reference Groups --; 12; Age, Gender and Familial Roles --; 13; Culture and Social Mobility --; 14; Ethical Consumption --; 15; Sustainable Consumption
N2  - "Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website
ER  -