TY  - BOOK
AU  - Klanten,Robert
AU  - Sinofzik,Anna
AU  - Kouznetsova,Anja
AU  - Silus,Rebecca
ED  - Gestalten Verlag
TI  - Upstart!: visual identities for start-ups and new businesses 
SN  - 3899559541
AV  - HF5415.1255 .U67 2018
U1  - 658.827 23
PY  - 2018///
CY  - Berlin
PB  - Gestalten
KW  - Branding (Marketing)
KW  - Corporate image
KW  - New business enterprises
N1  - Includes index
N2  - Upstart! showcases an exciting range of visual identities for start-ups and young businesses. Upstart! presents fresh branding ideas for entrepreneurs and designers. To stand out in a land of consumerist plenty, the new generation of small business entrepreneurs has learned to set high design standards. Poised between playfulness and professionalism, their holistic visual identity concepts become an integral part of their core business. From hemp farmers to local box clubs to eyelash extension services, fresh startups and spin-offs from all sorts of sectors present themselves as inventively and stylesavvily as ever before. Communicating through vivid visual languages that unfold across media applications, they involve the customer in authentic styles and stories. Upstart! explores the contemporary startup scene's manifold ventures. With a focus on creativity and transformational branding ideas, the compilation covers classic stationery designs, innovative merchandise, interior concepts, and fresh digital applications that have been skillfully orchestrated to leverage business
ER  -