TY  - BOOK
AU  - Robinson,Sheila B.
AU  - Leonard,Kimberly Firth
TI  - Designing quality survey questions
SN  - 1506330541
AV  - HM538 .R63 2019
U1  - 300.723 23
PY  - 2019///]
CY  - Thousand Oaks, California
PB  - SAGE Publications, Inc.
KW  - Social surveys
KW  - Methodology
KW  - Questionnaires
N1  - Includes bibliographical references and index; Why Quality Surveys and Questions Matter -- What to consider before drafting survey questions -- How to develop survey questions and response options -- Knowing when a survey is ready for use
N2  - Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as language preferences for standard demographic questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). Numerous examples of questions illustrate each identified principle of question construction
ER  -