Robinson, Sheila B.,  1964- <br/><br/>
Designing quality survey questions / 
Sheila B. Robinson, Kimberly Firth Leonard. 
 - xxiii, 229 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Why Quality Surveys and Questions Matter -- What to consider before drafting survey questions -- How to develop survey questions and response options -- Knowing when a survey is ready for use 
<br/><br/> Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as language preferences for standard demographic questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). Numerous examples of questions illustrate each identified principle of question construction. 
<br/><br/><label>ISBN: </label>1506330541 9781506330549 
<br/><br/><label>LCCN: </label>2018021358 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social surveys--Methodology.<br/>Questionnaires--Methodology
<br/><br/><label>LC Class. No.: </label>HM538  / .R63 2019 
<br/><br/><label>Dewey Class. No.: </label>300.723