TY  - BOOK
AU  - Salganik,Matthew J.
TI  - Bit by bit: social research in the digital age 
SN  - 0691158649
AV  - H62 .S243 2018
U1  - 300.72 23
PY  - 2018///]
CY  - Princeton, New Jersey
PB  - Princeton University Press
KW  - Social sciences
KW  - Research
KW  - Methodology
KW  - Sociology
KW  - Statistical methods
KW  - Information technology
KW  - Social media
KW  - Ethics
N1  - Includes bibliographical references and index; Observing behavior -- Asking questions -- Running experiments -- Creating mass collaboration -- Ethics -- The future
N2  - "Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout and also lays out a principles-based approach to handling ethical challenges."--Publisher's website
ER  -