The psychology of attitudes and attitude change / Gregory R. Maio, Geoffrey Haddock, Bas Verplanken.
- 3rd edition
- xiv, 384 pages : illustrations ; 24 cm
Previous edition: 2015.
Why do attitudes matter? -- What are attitudes and how are they measured? -- The three witches of attitudes -- What do attitudes do? -- The influence of attitudes on information processing and behaviour -- How do attitudes influence behavior? -- What shapes attitudes? -- Congitive influences on attitudes -- Affective influences on attitudes -- Behavioral influences on attitudes -- Basic principles in how attitudes are shaped -- What more is there to learn? -- The internal world -- The external world -- 11. Section 1. 1. 2. Section 2. 3. 4. Section 3. 5. 6. 7. 8. Section 4. 9. 10. An eye to the future.