TY  - BOOK
AU  - Cross,Mary
TI  - Advertising and culture: theoretical perspectives 
SN  - 0275953513
AV  - HF5813.U6 A6177 1996
U1  - 659.10420973 23
PY  - 1996///
CY  - Westport, Connecticut
PB  - Praeger
KW  - Advertising
KW  - United States
KW  - Popular culture
KW  - Communication in marketing
N1  - Includes bibliographical references and index; 1; Reading television texts : the postmodern language of advertising; Mary Cross --; 2; When foreign sells : exotica in American TV ads of the eighties and nineties; Elise Salem Manganaro --; 3; Some versions of the pastoral : myth in advertising; advertising as myth; Martin Green --; 4; "We bring good things to life" / "We're always there" : the adworld of GE; Harry Keyishian --; 5; Love and liqueur : modernism and postmodernism in advertising and fiction; Walter Cummins --; 6; Man has fallen and he can't get up : an essay on postmodernism and advertising; Roger Koppl --; 7; Burroughs and advertising : fractured language, fractured time, fractured image as the universal language; Michael B. Goodman --; 8; The selling of gender identity; Judith Waters and George Ellis --; 9; Advertising as educator; Donald W. Jugenheimer --; 10; The betrayal of the media; Chester St. H. Mills and Rebecca A. Chaisson
N2  - "This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects."--Publisher's website
ER  -