Taylor, Marilyn L.,

Unraveling the mysteries of case study research : a guide for business and management students / Guide for business and management students Marilyn L. Taylor, Mikael Søndergaard. - xvii, 135 pages : illustrations ; 25 cm

Includes bibliographical references and index.

Welcome to your case reasearch adventure! -- Identifying motivation, objective, questions, and unit of analysis -- Choosing among case research designs -- Managing research sites, data, and information sources challenges -- Dealing with the dilemmas of case analysis -- Theory, abductive reasoning, and interpretivism -- Wrapping it up and 18 capsules of 'what you need to remember most'.

"Unraveling the Mysteries of Case Study Research helps students to develop a deeper understanding of cases within their contexts by presenting them from the perspective of the individuals involved. The authors discuss the stages of case study research including: the role of personal motivation, objectives, research design, data collection and analysis as elements of the investigation."

1786437236 9781786437235 178643721X 9781786437211

2017931771


Management--Research--Methodology
Business--Research--Methodology.
Case method.

HD30.4 / .T394 2017

650.0721