TY  - BOOK
AU  - East,Robert
AU  - Singh,Jaywant
AU  - Wright,Malcolm
AU  - Vanhuele,Marc
TI  - Consumer behaviour: applications in marketing 
SN  - 1473919495
U1  - 658.8342 23
PY  - 2017///
CY  - Los Angeles, CA
PB  - SAGE
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Social aspects
N1  - Previous edition: 2013; Includes bibliographical references and index; Part 1; Introduction : --; 1; Ideas and Explanations in Consumer Research --; Part 2; Consumption Patterns : --; 2; Customer Loyalty --; 3; Brand Knowledge, Brand Equity and Brand Extension --; 4; Stationary Markets --; 5; Market Dynamics --; 6; Consumer Group Differences --; Part 3; Explaining Decision-making : --; 7; Predicting and Explaining Behaviour --; 8; Information Processing and Decision-Making --; 9; Consumer Satisfaction and Quality --; Part 4; Market Response : --; 10; Consumer Response to Price and Sales Promotions --; 11; The Retail Context --; 12; Word-of-Mouth Influence --; 13; The Response to Advertising
N2  - "Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research."--Publisher's website.
ER  -