TY  - BOOK
AU  - Sharp,Byron
TI  - Marketing: theory, evidence, practice 
SN  - 0195590295
AV  - HF5415.13 .S537 2017
U1  - 658.8 23
PY  - 2017///
CY  - South Melbourne, Victoria
PB  - Oxford University Press
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Industrial management
N1  - Includes bibliographical references and index; 1; What do Marketing Executives Do? --; 2; Consumer Behaviour and Business Buyer Behaviour --; 3; Meaningful Marketing Metrics --; 4; Market Research --; 5; The Marketing Environment --; 6; Customer Segmentation and Targeting --; 7; Product (Goods and Services) --; 8; Physical Availability, Retailing and Shopping --; 9; Pricing and Discounting --; 10; Selling and Sales Management --; 11; Advertising --; 12; Media Decisions --; 13; Developing and Implementing a Marketing Plan --; 14; Global Marketing --; 15; Ethics and Social Responsibility --; 16.Social Marketing
N2  - "Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers."--Publisher's website.
ER  -