Sharp, Byron, <br/><br/>
Marketing :  theory, evidence, practice / 
Byron Sharp. 
 - Second edition. 
 - xxxvii, 796 pages :  illustrations, photographs ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> What do Marketing Executives Do? --  Consumer Behaviour and Business Buyer Behaviour --  Meaningful Marketing Metrics --  Market Research --  The Marketing Environment --  Customer Segmentation and Targeting --  Product (Goods and Services) --  Physical Availability, Retailing and Shopping --  Pricing and Discounting --  Selling and Sales Management --  Advertising --  Media Decisions --  Developing and Implementing a Marketing Plan --  Global Marketing --  Ethics and Social Responsibility --  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12.  13.  14.  15.  16.Social Marketing. 
<br/><br/> "Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers."--Publisher's website.  
<br/><br/><label>ISBN: </label>0195590295 9780195590296 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Professions--Marketing.<br/>Industrial management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S537 2017 
<br/><br/><label>Dewey Class. No.: </label>658.8