TY  - BOOK
AU  - Gray,Rob
TI  - Great brand blunders: the worst marketing and social media meltdowns of all time ... and how to avoid your own 
SN  - 1780592299
AV  - HD69.B7 G73 2014
U1  - 658.827 23
PY  - 2014///
CY  - Bath
PB  - Crimson
KW  - Branding (Marketing)
KW  - Case studies
KW  - Brand name products
KW  - Electronic commerce
KW  - Social media
KW  - Marketing
KW  - Advertising
N1  - Includes index; Awful advertising -- What's the deal? -- Provoking a social media backlash -- When NPD stands for new product disaster -- Stupid stunts -- Regrettable rebranding -- Can you believe it? -- Wide of the mark -- Baffling brand extensions -- Lost in translation -- Unwise refinement and marketing u-turns; Also issued online
N2  - "By turns of insightful, funny and practical, Great Brand Blunders examines over 150 marketing disasters from across the globe--many featuring household name brands such as Apple, Virgin, Coca Cola and McDonald's--and treats each one as an amazing learning opportunity"--Back cover
ER  -