Public health communication : critical tools and strategies / [edited by] Claudia F. Parvanta, David E. Nelson, Richard N. Harner. - xxiii, 529 pages : illustrations ; 28 cm

Includes bibliographical references and index.

Introduction to public health communication / Population health : a primer / A public health communication planning framework / How to communicate about data / Understanding and reporting the science / Communicating for policy and advocacy / Health literacy and clear health communication / Behavior change communication : theories, models and practice strategies / Formative research / Media vehicles, platforms and channels / Implementating a communication intervention / Evaluating a health communication program / Clinician-client communication / The role of communication in cancer prevention and care / Crisis and emergency risk communication : a primer / Health communication in resource-poor countries / Claudia Parvanta -- Patrick L. Remington -- Claudia Parvanta -- David E. Nelson -- David E. Nelson -- Claudia Parvanta -- Erika M. Hedden -- Claudia Parvanta -- Claudia Parvanta -- Claudia Parvanta -- Claudia Parvanta -- May Grabbe Kennedy and Jonathan DeShazo -- Richard N. Harner -- Wen-ying Sylvia Chou, Danielle Blanch-Hartigan, Chan Le Thai -- David W. Cragin and Claudia Parvanta -- Carmen Cronin and Suruchi Sood.

1284065944 9781284065947

2017009690


Communication in medicine.
Communication in public health.
Health risk communication.
Health Communication--methods
Public Health Practice.
Communications Media.

RA425

362.1