TY  - BOOK
AU  - Oriade,Ade
AU  - Robinson,Peter
TI  - Rural tourism and enterprise: management, marketing and sustainability 
T2  - CABI tourism texts
SN  - 1780647506
AV  - G155.A1 R87 2017
U1  - 910.68 23
PY  - 2017///]
CY  - Wallingford, UK
PB  - CAB International
KW  - Rural tourism
KW  - Marketing
KW  - Sustainable tourism
N1  - Includes bibliographical references and index; Introduction; Ade Oriade and Peter Robinson --; Part 1; Management and marketing rural tourism and enterprise in developed economies : --; 1; Rural enterprise business development: the developed world context; Peter Robinson & Alison Murray --; 2; Selling to consumers; Sammy Li, Roya Rahimi & Nikolaos Stylos --; 3; Sustainability, CSR and ethics : developed economies perspective; Caroline Wiscombe --; 4; Community engagement and rural tourism enterprise; Peter Wiltshier --; 5; Social enterprise and the rural landscape; Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson --; Part 2; Management and marketing rural tourism and enterprise: developing world context : --; 6; The rural business environment in developing economies; Solomon Olorunfemi Olubiyo & Ade Oriade --; 7; Marketing and communications and rural business in developing countries; Abiodun Elijah Obayelu & Nikolaos Stylos --; 8; Consumers and rural tourism in developing economies; Vivienne Saverimuttu and Maria Estela Varua --; 9; Sustainability and ethics in rural business and tourism in the developing world; Weng Marc Lim and Sine Heitman --; 10; Community engagement, rural institutions and rural tourism business in developing countries; Anahita Malek, Fabio Carbone & Asia Alder --; Part 3; Strategies for rural business management and growth : --; 11; Challenges and strategies for rural business operations in developed and developing economies; Ade Oriade and Peter Robinson --; 12; Developing and growing knowledge within rural tourism enterprises; Tony Greenwood and Jo Tate --; 13; Collaborate to innovate : challenges and strategies for rural business to innovate; Ainurul Rosli, Jane Chang and Maria L. Granados --; 14; Strategies for rural business growth; Crispin Dale, Neil Robinson and Mike Evans --; 15; Opportunities for growth : the rural tourism policy and planning perspective; Caroline Wiscombe and Steve Gelder --; Conclusion; Ade Oriade and Peter Robinson
ER  -