Rural tourism and enterprise : management, marketing and sustainability /
Management, marketing and sustainability
edited by Ade Oriade and Peter Robinson.
- xxix, 253 pages : illustrations ; 25 cm
- CABI tourism texts .
- CABI tourism texts. .
Includes bibliographical references and index.
Introduction / Management and marketing rural tourism and enterprise in developed economies : -- Rural enterprise business development: the developed world context / Selling to consumers / Sustainability, CSR and ethics : developed economies perspective / Community engagement and rural tourism enterprise / Social enterprise and the rural landscape / Management and marketing rural tourism and enterprise: developing world context : -- The rural business environment in developing economies / Marketing and communications and rural business in developing countries / Consumers and rural tourism in developing economies / Sustainability and ethics in rural business and tourism in the developing world / Community engagement, rural institutions and rural tourism business in developing countries / Strategies for rural business management and growth : -- Challenges and strategies for rural business operations in developed and developing economies / Developing and growing knowledge within rural tourism enterprises / Collaborate to innovate : challenges and strategies for rural business to innovate / Strategies for rural business growth / Opportunities for growth : the rural tourism policy and planning perspective / Conclusion / Ade Oriade and Peter Robinson -- Peter Robinson & Alison Murray -- Sammy Li, Roya Rahimi & Nikolaos Stylos -- Caroline Wiscombe -- Peter Wiltshier -- Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson -- Solomon Olorunfemi Olubiyo & Ade Oriade -- Abiodun Elijah Obayelu & Nikolaos Stylos -- Vivienne Saverimuttu and Maria Estela Varua -- Weng Marc Lim and Sine Heitman -- Anahita Malek, Fabio Carbone & Asia Alder -- Ade Oriade and Peter Robinson -- Tony Greenwood and Jo Tate -- Ainurul Rosli, Jane Chang and Maria L. Granados -- Crispin Dale, Neil Robinson and Mike Evans -- Caroline Wiscombe and Steve Gelder -- Ade Oriade and Peter Robinson. Part 1. 1. 2. 3. 4. 5. Part 2. 6. 7. 8. 9. 10. Part 3. 11. 12. 13. 14. 15.