Handbook on key performance indicators for tourism marketing evaluation /
Key performance indicators for tourism marketing evaluation
[co-written by Kirsty MacMillan and Jim Eccleston ; Jon Munro co-authored the handbook and did the final editing].
- 166 pages ; 30 cm
"The primary purpose of this handbook is to provide a suite of performance indicators for tourism marketing evaluation - ones that can be used to benchmark marketing effectiveness and track performance as well as optimize the specific marketing and activities a NTO is involved in."--page 19.