TY  - BOOK
AU  - Fletcher,Richard
AU  - Crawford,Heather
TI  - International marketing: an Asia-Pacific perspective 
SN  - 9781488611162
U1  - 658.840095 23
PY  - 2017///]
CY  - Melbourne, Victoria
PB  - Pearson Australia
KW  - Export marketing
KW  - Asia
KW  - Pacific Area
N1  - Includes bibliographical references and index; 1. Rationale for international marketing -- Part A. The environment of international marketing : -- 2. Avoiding the pitfalls of the international political and legal environment -- 3. Appreciating the dynamics of the international economic and financial environment -- 4. Catering for the social and cultural environment of international marketing -- 5. Technology change and international marketing -- 6. Contemporary environmental variables in international marketing -- Part B. Strategies for international marketing : -- 7. Research in international markets -- 8. International market selection and entry -- 9. International competitive strategy -- 10. Internationalization, relationships and networks -- 11. Globalisation -- 12. Planning for effective international marketing -- Part C. International marketing implementation : -- 13. Modifying products for international markets -- 14. International pricing for profit -- 15. Promotion in international marketing -- 16. Effective international distribution -- 17. Marketing services and projects internationally -- 18. International marketing in the decade ahead -- Index
ER  -