Fletcher, Richard,  1940- <br/><br/>
International marketing :  an Asia-Pacific perspective / 
Richard Fletcher, Heather Crawford. 
 - 7E [edition] 
 - xxviii, 681 pages :  illustrations, photographs ;  27 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Rationale for international marketing -- Part A. The environment of international marketing : -- 2. Avoiding the pitfalls of the international political and legal environment -- 3. Appreciating the dynamics of the international economic and financial environment -- 4. Catering for the social and cultural environment of international marketing -- 5. Technology change and international marketing -- 6. Contemporary environmental variables in international marketing -- Part B. Strategies for international marketing : -- 7. Research in international markets -- 8. International market selection and entry -- 9. International competitive strategy -- 10. Internationalization, relationships and networks -- 11. Globalisation -- 12. Planning for effective international marketing -- Part C. International marketing implementation : -- 13. Modifying products for international markets -- 14. International pricing for profit -- 15. Promotion in international marketing -- 16. Effective international distribution -- 17. Marketing services and projects internationally -- 18. International marketing in the decade ahead -- Index. 
<br/><br/><label>ISBN: </label>9781488611162 1488611165 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Asia<br/>Export marketing--Pacific Area
<br/><br/><label>Dewey Class. No.: </label>658.840095