TY  - BOOK
AU  - Resnick,Elissa A.
AU  - Siegel,Michael
TI  - Marketing public health: strategies to promote social change 
SN  - 9781449645236
AV  - RA427 .S53 2013
U1  - 362.10688 23
PY  - 2013///]
CY  - Burlington, MA
PB  - Jones & Bartlett Learning
KW  - Public health
KW  - Marketing
KW  - Public Health
KW  - Marketing of Health Services
KW  - Social Change
N1  - Revised edition of: Marketing public health / Michael Siegel, Lynne Doner Lotenberg. 2nd ed. c2007; Includes bibliographical references and index; Foreword -- Acknowledgments -- Introduction -- Section I: A call to action -- 1. Emerging threats to the public's health: need for social change -- 2. Emerging threats to the survival of public health -- Section II: Challenges -- 3. Challenges for marketing social change -- 4. Challenges for marketing public health -- 5. Introduction to marketing principles -- Secion III: Planning the approach -- 6. The planning process -- 7. Formative research -- 8. Framing and reframing -- Section IV: Developing and implementing the approach -- 9. Communications strategies and tactics -- 10. Promotional materials and activities -- Section V: Assessing progress and measuring impact -- 11. Process evaluation -- 12. Outcome evaluation -- Section VI: Marketing public health: case studies -- 13. Building a movement with social media / Elana Premack Sandler -- 14. Urunana - radio health communication: a case study from Rwanda / Narcisse Kalisa, Prudence Uwabakurikiza, Samuel Kyagambiddwa, Jeannette Wijnants, and Stephen Collens -- Appendix A: Suggested readings -- Appendix B: Glossary of terms -- Epilogue: what does the future hold? -- Index
N2  - "Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources.  Marketing Public Health: Strategies to Promote Social Change, Third Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives." --Publisher's website
ER  -