Bennett, W. Lance, <br/><br/>
The logic of connective action :  digital media and the personalization of contentious politics / 
 Logic of connective action :  digital media and the personalisation of contentious politics 
W. Lance Bennett, University of Washington, Seattle, Alexandra Segerberg, Stockholm University. 
 - xiii, 240 pages ;  24 cm. 
 - Cambridge studies in contentious politics .
 - Cambridge studies in contentious politics. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. The Logic of Connective Action -- 2. Personalized Communication in Protest Networks -- 3. Digital Media and the Organization of Connective Action -- 4. How Organizationally Enabled Networks Engage Publics -- 5. Networks, Power, and Political Outcomes -- 6. Conclusion: When Logics Collide. 
<br/><br/> This text explains the rise of a personalized digitally networked politics in which diverse individuals address the common problems of our times such as economic fairness and climate change. Rich case studies from the United States, the United Kingdom and Germany illustrate a theoretical framework for understanding how large-scale connective action is coordinated using inclusive discourses such as 'We Are the 99%' that travel easily through social media. 
<br/><br/><label>ISBN: </label>1107025745 9781107025745 1107642728 9781107642720 
<br/><br/><label>LCCN: </label>2012050927 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in politics.<br/>Social media.
<br/><br/><label>LC Class. No.: </label>JA85  / .B463 2013 
<br/><br/><label>Dewey Class. No.: </label>320.014