Neuendorf, Kimberly A., <br/><br/>
The content analysis guidebook / 
Kimberly A. Neuendorf, Cleveland State University. 
 - Second edition. 
 - xvii, 438 pages :  illustrations ;  24 cm 
<br/><br/> Earlier edition: 2002. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Chapter 1: Defining content analysis -- Chapter 2: An integrative approach to content analysis -- Chapter 3: Message units and sampling -- Chapter 4: Variables and predictions -- Chapter 5: Measurement and validity -- Chapter 6: Reliability -- Chapter 7: Content analysis in the interactive media age -- Chapter 8: Results and reporting -- Chapter 9: Contexts -- Resource 1: CATA—Computer Aided Text Analysis Options -- Resource 2: The Content Analysis Guidebook Online (CAGO). 
<br/><br/> "Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis." --Publisher's website. 
<br/><br/><label>ISBN: </label>1412979471 9781412979474 
<br/><br/><label>LCCN: </label>2015044657 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sociology--Research--Methodology<br/>Content analysis (Communication)
<br/><br/><label>LC Class. No.: </label>HM529  / .N47 2017 
<br/><br/><label>Dewey Class. No.: </label>301.01