Understanding the social world : research methods for the 21st century /
Understanding the social world : research methods for the twenty first century
Russell K. Schutt.
- xix, 260 pages : illustrations (chiefly colour) ; 26 cm
Includes bibliographical references and index.
Chapter 1. Science, society, and social research -- Chapter 2. The process and problems of social research -- Chapter 3. Research ethics -- Chapter 4. Conceptualization and measurement -- Chapter 5. Sampling and generalizability -- Chapter 6. Causation and experimental design -- Chapter 7. Survey research -- Chapter 8. Qualitative methods -- Chapter 9. Unobtrusive methods -- Chapter 10. Evaluation and mixed-methods research -- Chapter 11. Quantitative data analysis -- Chapter 12. Qualitative data analysis -- Chapter 13. Summarizing and reporting research.
"Understanding the Social World: Research Methods for the 21st Century is a textbook for the fast-paced, globally interconnected social world of the new century. Bestselling author Russell K. Schutt rises to the research requirements of a social world shaped by big data and social media, Instagram and avatars, blogs, and tweets; and he confronts the research challenges created by cell phones, privacy concerns, linguistic diversity and multicultural neighbourhoods. Understanding the Social World is visually sleek, taking students across disciplinary and national boundaries and transcending past research debates by emphasizing mixed methods, concern for human subjects, and application of results. Accessible, with timely examples and engaging exercises, this title brings a new and clear understanding to the practice and process of research." -- Publisher's website.