TY  - BOOK
AU  - Majumdar,Ramanuj
TI  - Consumer behaviour: insights from Indian market 
SN  - 8120339630
AV  - HF5415.33.I4 M35 2010
U1  - 658.83420954 23
PY  - 2010///
CY  - New Delhi
PB  - PHI Learning
KW  - Consumer behavior
KW  - India
KW  - Marketing
N1  - "Eastern economy edition"--Cover; Includes bibliographical references and index; pt. 1. Consumer behaviour : an overview -- pt. 2. The consumer as an individual -- pt. 3. Consumers in their social and cultural settings -- pt. 4. The consumer decision-making process -- pt. 5. Understanding Indian market diversity and evolving consumer behaviour -- pt. 6. Case studies
ER  -