Consumer behaviour : insights from Indian market /
Ramanuj Majumdar.
- ix, 350 pages : colour illustrations, colour map ; 24 cm
"Eastern economy edition"--Cover.
Includes bibliographical references and index.
pt. 1. Consumer behaviour : an overview -- pt. 2. The consumer as an individual -- pt. 3. Consumers in their social and cultural settings -- pt. 4. The consumer decision-making process -- pt. 5. Understanding Indian market diversity and evolving consumer behaviour -- pt. 6. Case studies.