TY  - BOOK
AU  - Ramesh Kumar,S.
TI  - Consumer behaviour and branding: concepts, readings and cases : the Indian context 
SN  - 9332501386
AV  - HD69.B7 R36 2009
U1  - 658.8342 23
PY  - 2009///
CY  - Chennai
PB  - Pearson Power, Dorling Kindersley (India)
KW  - Branding (Marketing)
KW  - India
KW  - Brand name products
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -