Ramesh Kumar, S., <br/><br/>
Consumer behaviour and branding :  concepts, readings and cases : the Indian context / 
S. Ramesh Kumar. 
 - xv, 607pages :  illustrations;  24cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9332501386 9789332501386 8131722368 9788131722367 
<br/><br/><label>Source: </label>CL0500000212  Safari Books Online 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--India<br/>Brand name products--India<br/>Consumer behavior--India
<br/><br/><label>LC Class. No.: </label>HD69.B7  / R36 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8342