TY  - BOOK
AU  - Grewal,Dhruv
AU  - Levy,Michael
AU  - Mathews,Shane
AU  - Harrigan,Paul
AU  - Bucic,Tania
TI  - Marketing
SN  - 9781743077023 (paperback)
U1  - 658.8 23
PY  - 2015///]
CY  - North Ryde, NSW
PB  - McGraw-Hill Education, 
KW  - Marketing
KW  - Australia
KW  - Advertising
KW  - Branding (Marketing)
KW  - Internet marketing
KW  - Marketing research
KW  - Consumer behavior
N1  - Includes bibliographical references and index
N2  - What is marketing? You may not know it but marketing is already familiar to you. You participate in the every day. How do you excite the customer? Good marketing is not random. It requires thoughtful planning to create, capture, communicate and deliver value. Social media gets serious - Having a social media presence is increasingly integral in marketing. The final pitch - Let's see how all this works in theory and in practice. Switch on and click... marketing!
ER  -