Schiffman, Leon G.,
Consumer behaviour /
Leon Schiffman ; Aron O'Cass ; Angela Paladino ; Jamie Carlson.
- 6th edition.
- xix, 708 pages : colour illustrations; 26 cm
Previous edition: 2011.
144256153X 9781442561533
Consumer behavior.
Motivation research (Marketing)
Marketing.
658.8342