TY  - BOOK
AU  - Beeson,Lillian L.
TI  - Persuasion: theory and applications 
SN  - 0199732353
AV  - BF637.P4 B344 2014
U1  - 153.852 23
PY  - 2015///]
CY  - New York
PB  - Oxford University Press
KW  - Persuasion (Psychology)
N1  - Includes index; Preface -- Theoretical foundations -- Roadmap of the book -- Introduction to persuasion in everyday practices -- Rhetorical scholars : perspectives on rhetoric -- Audiences : social scientists address needs, attitudes, and beliefs -- Language : the code of persuasion -- Messages : verbal and nonverbal support -- Application of persuasion in the context of politics, law, religion, art & cinema, advertising, and public relations -- Political communication : mediated constructions -- Legal communication : persuasion in court -- Religion and persuasion -- Art as persuasion: visual rhetoric -- Advertising : integrated marketing communication (IMC) -- Public relations : engineering public consent -- Glossary -- Index
ER  -