The ESPN effect : exploring the worldwide leader in sports / edited by John McGuire. Greg G. Armfield, Adam Earnheardt. - xvii, 333 pages ; 23 cm

Includes bibliographical references and index.

You've Come a Long Way, Baby / In the Beginning: The Rasmussens and the Launch of ESPN / The Mouse that Scored: Disney's Reconfiguration of ESPN and ABC Sports / Changing the Competitive Environment for Sports Broadcast Rights / Digging the Moat: The Political Economy of ESPN's Cable Carriage Fees / ESPN Deportes: Numero Uno? / "The Worldwide Leader in Sports" as Race Relations Reporter: Reconsidering the Role of ESPN / Race in the Kingdom / ESPN's Mythological Rhetoric of Title IX / espnW: Catering to a New Audience / The ESPN Effect: Representation of Women in 30 for 30 Films / ESPN The Magazine "Body Issue": Challenging Yet Reinforcing Traditional Images of Masculinity and Femininity in Sport / Sprawling Hagiography: ESPN's 30 for 30 Series and the Untangling of Sports Memories / Framing the Bubble: How ESPN Coverage of the NCAA Tournament Bubble Changed from 2010 to 2014 / Lipsyte, the League, and the "Leader": An Ombudsman's Tale / Power Through the People: ESPN and the Impact of User-Circulated Emotional Value on News Efficacy / North of the Border: The Influence of ESPN on TSN and Sportsnet in Canada / ESPN and the Fantasy Sport Experience / Missed Opportunity: The Decline of Athletics on ESPN and America's Passive Culture / Facilitating Conversations Through Sport: An Interview with Chris LaPlaca, ESPN Senior Vice President / Afterword: Challenging the Worldwide Leader in Sports. / Greg G. Armfield/John McGuire -- John McGuire/Greg G. Armfield -- Andi Stein -- John A. Fortunato -- Thomas F. Corrigan -- Henry Puente -- George L. Daniels -- Daniel Sipocz -- Karen L. Hartman -- Sarah Wolter -- Katherine L. Lavelle -- Edward M. Kian/Lauren Reichart Smith/Jason W. Lee/Kristi Sweeney -- Andrew C. Billings/Kevin B. Blackistone -- Scott Lambert -- David Staton -- Samuel M. Jay -- Michael L. Naraine/Gashaw Z. Abeza -- Brody J. Ruihley/Robin Hardin/Andrew C. Billings -- Jeffery Gentry/Garret Castleberry -- Andrew C. Billings -- Adam C. Earnheardt.

143312601X 9781433126017 1433126001 9781433126000

2014048991


ESPN (Television network)--History.


Television broadcasting of sports--History

GV742.3 / .E75 2015

070.449796