Hospitality management : a brief introduction /
edited by Roy C. Wood.
- xvi, 191 pages ; 25 cm
Includes bibliographical references and index.
Where are we going? The nature of hospitality management -- What kind of industry? Structure, strategy and the nature of the hospitality industry -- A people business? Human resources in the hospitality sector -- Is your room alright? Accommodation management in hospitality -- Are you enjoying your meal? Food and beverage management in hospitality -- Would you like to join our customer loyalty programme? Marketing and consumption in hospitality -- Can I speak to whoever's in charge? The role of management in hospitality -- So you give degrees to waiters? Hospitality management education -- Conclusion: the proof of the pudding? 1. 2. 3. 4. 5. 6. 7. 8. 9.
"Hospitality Management: A Brief Introduction is designed for undergraduate and postgraduate students studying hotel and hospitality management and hospitality studies. The book includes coverage of the principal areas of functional management in hospitality including: employee relations, accommodation management, food and beverage management, marketing and sales, industry structure and strategy, the nature of management roles, hospitality management education, future trends in the field."--Publisher's website.