TY  - BOOK
AU  - Auspurg,Katrin
AU  - Hinz,Thomas
TI  - Factorial survey experiments
T2  - Quantitative Applications in the Social Sciences
SN  - 1452274185
AV  - HM538 .A94 2015
U1  - 300.723 23
PY  - 2015///]
CY  - Los Angeles
PB  - SAGE
KW  - Social surveys
KW  - Factor analysis
N1  - Includes bibliographical references and index; 1; Introduction --; 2; Why and When to Use Factorial Survey Methods --; 3; Setting Up the Experimental Design --; 4; Setting Up the Survey --; 5; Data Analyses --; 6; Further Aspects --; 7; Concluding Remarks
N2  - "Filling a gap in the literature of the field, this first-of-its-kind book provides researchers with a practical guide to using the factorial survey method to assess respondents' beliefs about the world, judgment principles, or decision rules through multi-dimensional stimuli ("vignettes") that resemble real-life decision-making situations. Using insightful examples to illustrate their arguments, the authors guide researchers through all relevant steps, including how to set up the factorial experimental design (drawing samples of vignettes and respondents), how to handle the practical challenges that must be mastered when an experimental plan with many different treatments is embedded in a survey format, and how to deal with questions of data analysis. In addition to providing the "how-tos" of designing factorial survey experiments, the authors cover recent developments of similar methods, such as conjoint analyses, choice experiments, and more advanced statistical tools."--Publisher's website
ER  -