TY  - BOOK
AU  - Bruton,Daniel J.
TI  - Sports marketing: the view of industry experts 
SN  - 1284034097
AV  - GV716 .B78 2016
U1  - 796.0688 23
PY  - 2016///]
CY  - Burlington, MA
PB  - Jones & Bartlett Learning
KW  - Sports
KW  - Marketing
N1  - Includes bibliographical references and index; 1; Introduction --; 2; Licensing --; 3; Properties and Players Unions --; 4; Athlete Marketing --; 5; Sports Agents --; 6; Team Marketing --; 7; Sports Advertising --; 8; Media Training and Public Relations --; 9; Cause Marketing --; 10; Social Media --; 11; Events and Sponsorship --; 12; Product Development --; 13; College Athletics --; 14; Controversial Issues in Sports Marketing --; 15; Emerging Markets in Sports Marketing --; 16; Review of Sports Marketing Through the 2012 Olympic Games
N2  - "The world of sports marketing can be both exciting and challenging when working with high-level endorsements, licensing agreements, and high profile clients. In Sports Marketing: The View of Industry Experts, readers get a behind the scenes look at industry leaders as they discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will hear directly from some of the most influential and successful people in the business and learn firsthand about the different opportunities available within the wide field of sports marketing, as well as a look at the fundamentals of the positions described."--Publisher's website
ER  -