TY  - BOOK
AU  - Rothaermel,Frank T.
TI  - Strategic management
SN  - 0077645065
AV  - HD30.28 .R6646 2015
U1  - 658.4012 23
PY  - 2015///]
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Strategic planning
N1  - Revised edition of the work, Strategic management : concepts; Includes bibliographical references and index; What is strategy, and why is it important? -- Strategic leadership : managing the strategy process -- External analysis : industry structure, competitive forces, and strategic groups -- Internal analysis : resources, capabilities, and core competencies -- Competitive advantage, firm performance, and business models -- Business strategy : differentiation, cost leadership, and integration -- Business strategy : innovation and entrepreneurship -- Corporate strategy : vertical integration and diversification -- Corporate strategy : mergers and acquisitions, strategic alliances -- Global strategy : competing around the world -- Organizational design : structure, culture, and control -- Corporate governance and business ethics
ER  -